ProfitKeeper by PrimePay
Their Story
ProfitKeeper has been working with franchisors to help increase their profits and grow their brand since 2004. Their platform works to save franchises time, provides insight into the inner workings of the company, and helps the franchisees become more profitable. In 2018, PrimePay acquired ProfitKeeper and together they’re working to help business owners focus on enhancing their company.
Their Needs
Logomark & branding guidelines
Website (Photoshop & Drupal)
My Solution
After ProfitKeeper had officially become a part of the PrimePay family, a rebranding was needed to gain some consistency between the brands. We decided to stick with an umbrella branding structure so that ProfitKeeper could maintain their recognizable color scheme. After finalizing an updated logo, we went on to update their website design. We wanted to highlight their robust system for franchises, so we created new screenshot mockups to highlight the important aspects within the system.
ProfitKeeper Logo Refresh
Brand Overview
ProfitKeeper About Page
ProfitKeeper Product Page
ProfitKeeper Home Page