Cirqusoria
Their Story
Cirqusoria is a group of multi-talented artists that come together in order to create wild, adrenaline filled, classy experiences at any party or event. They come into an array of settings and environments to create unique and stunning performances. Founded in 2014 by performer Serena Christine, this group has performed at many events all over the Philadelphia region and beyond.
Their Needs
Logomarks & color palette
My Solution
Before starting on any design, Serena and I had a conversation about the mood and vibe she’d like the brand to carry. She’d been using a lot of Art Deco and vintage styling with her social media and performances and she wanted to carry that into the new branding. After a few iterations, I decided on a hand lettered logo in a vintage/deco circus style typography that I customized. I wanted to make sure the logo could be used in multiple formats, so I created a long form version of the logo as well as a simplified circular logo for social media purposes. For the color palette, I wanted to reflect the same vintage feel, but give it a slightly darker twist. Serena mentioned loving occult imagery, so I put together a color palette I felt enhanced that mood.
Branding Guide
Full Logo
Alternate Logo