Create a catalog and app on an existing brand.
Taking inspiration from 'S' by J.J. Abrams, I created an unconventional catalog of Tentsile tents, a company based in London, England. Tentsile creates tents that are meant to be hung in the trees, ideal for hunting or just staying off the cold/wet ground. Taking the idea of camping as an experience, the catalog is designed as though it was a journal from a man on an adventure. The main components of the project include a catalog and an iPhone app to share photos and experiences with the Tentsile products.
Art Direction: Dermot MacCormack