Create a brand based on the name Kükü.
Inspired by my Scottish friends, I decided to brand Kükü as a Dairy Farm specializing in organic and fresh dairy products. In Scotland, they pronounce ‘cow’ like ‘coo’, or in my case ‘ku’, which inspired the connection. I based the design of the dairy on Swedish/International design, also reflecting the clean and pure nature of the dairy itself. The main project components include a branding catalog, logo, website, packaging and stationery.
Art Direction: Alice Drueding