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Campaign to Conserve

Objective

Create a poster for Temple’s Campaign to Conserve.

Solution

In July 2012, Temple University launched it’s Energy Conservation Campaign. The goal of this campaign was to cut down the amount of energy the university uses, and reduce the energy use per square foot by 25 percent over the next two years. This poster was designed with the college student in mind. There’s nothing that a college student will pay more attention to, or remember better than a dirty joke. I played off the crudeness of the joke in the illustration of the poster.

Recognition/Awards: 3rd place in juried competition.

Art Direction: Alice Drueding

 

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