Create a poster campaign series based around a cause.
This is a series of three posters showing the harms of smoking. Using a Dada collage style, the designs showcased various objects to create powerful images that would capture the viewers eye. It’s no secret that cigarettes are incredibly bad for your health, and there are many very successful ad campaigns. However, there is a lack of campaigning that addresses a younger audience. By using a more graphic and jarring style, the posters aim to grab the viewers eye and make them think about the effects of smoking. The components of this project include three posters.
Art Direction: Abby Guido